TY  - JOUR 
T1  - THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
JO  - RAM. Revista de Administração Mackenzie
A1  - CANTALEANO, KAREN RAPHAELE
A1  - RODRIGUES, GRAZIELA PERRETTO
A1  - MARTINS, TOMAS SPARANO
SN  - 1678-6971
UL  - 10.1590/1678-6971/eRAMR180038
VL  - 19 
Y1  - 2018
PB  - Brasil 
ER  -