@article{cantaleano_rodrigues_martins_2018,  title={THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION},  volume={19},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR180038},  DOI={10.1590/1678-6971/eRAMR180038},  number={1},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={CANTALEANO, KAREN RAPHAELE and RODRIGUES, GRAZIELA PERRETTO and MARTINS, TOMAS SPARANO},  year={2018},  pages={eRAMR180038} }