@article{condi_lima-filho_finocchio_quevedo-silva_2018,  title={VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)},  volume={19},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR180028},  DOI={10.1590/1678-6971/eRAMR180028},  number={4},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={CONDI, PAULO R. and LIMA-FILHO, DARIO DE O. and FINOCCHIO, CAROLINE P. S. and QUEVEDO-SILVA, FILIPE},  year={2018},  pages={eRAMR180028} }