@article{gao_qi_cui_2024,  title={Negative Online Word-of-Mouth and Consumers’ Product Attitudes: a Nonlinear Relationship},  volume={26},  ISSN={1806-4892},  url={https://doi.org/10.7819/rbgn.v26i01.4249},  DOI={10.7819/rbgn.v26i01.4249},  number={1},  journal={Revista Brasileira de Gestão de Negócios},  publisher={Fundação Escola de Comércio Álvares Penteado},  author={Gao, Fei and Qi, Wen’e and Cui, Ziyun},  year={2024},  pages={e20230095} }