@article{salgado_aires_nacre_lopes_2026, title={How to compete in the context of transience? An analysis based on the transient competitive advantage model}, volume={28}, ISSN={1806-4892}, url={https://doi.org/10.7819/rbgn.v28i4.4353}, DOI={10.7819/rbgn.v28i4.4353}, number={4}, journal={Revista Brasileira de Gestão de Negócios}, publisher={Fundação Escola de Comércio Álvares Penteado}, author={Salgado, Camila Cristina Rodrigues and Aires, Renan Felinto de Farias and Nacre, Girliany da Silva and Lopes, Vanessa Rangel Inocencio}, year={2026}, pages={e20250245} }