TY  - JOUR 
T1  - The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity
JO  - Revista Brasileira de Gestão de Negócios
A1  - Santos, Silvia Spagnol Simi dos
A1  - Carvalho, Carlos Eduardo
SN  - 1806-4892
UL  - 10.7819/rbgn.v25i3.4230
VL  - 25 
Y1  - 2023
PB  - Brasil 
ER  -