@article{santos_carvalho_2023,  title={The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity},  volume={25},  ISSN={1806-4892},  url={https://doi.org/10.7819/rbgn.v25i3.4230},  DOI={10.7819/rbgn.v25i3.4230},  number={3},  journal={Revista Brasileira de Gestão de Negócios},  publisher={Fundação Escola de Comércio Álvares Penteado},  author={Santos, Silvia Spagnol Simi dos and Carvalho, Carlos Eduardo},  year={2023},  month={Jul},  pages={333–352} }