@article{2012,  title={
       },  volume={13},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712012000300011},  DOI={10.1590/S1678-69712012000300011},  number={3},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  year={2012},  month={May} }