TY - JOUR T1 - Effect of Personal Values Similarity on B2B Relationship Value JO - BBR. Brazilian Business Review A1 - Manosso, Thayane A1 - Silva, Juliano A1 - Antoni, Verner A1 - Damacena, Claudio SN - 1808-2386 UL - 10.15728/bbr.2021.18.3.3 VL - 18 Y1 - 2021 PB - Brasil ER -