@article{manosso_silva_antoni_damacena_2021,  title={Effect of Personal Values Similarity on B2B Relationship Value},  volume={18},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2021.18.3.3},  DOI={10.15728/bbr.2021.18.3.3},  number={3},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Manosso, Thayane and Silva, Juliano and Antoni, Verner and Damacena, Claudio},  year={2021},  month={May},  pages={278–296} }