TY  - JOUR 
T1  - What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach
JO  - BAR - Brazilian Administration Review
A1  - Pedron, Cristiane Drebes
A1  - Saccol, Amarolinda Zanela
SN  - 1807-7692
UL  - 10.1590/S1807-76922009000100004
VL  - 6 
Y1  - 2009
PB  - Brasil 
ER  -