@article{monticelli_silveira_silva_2018,  title={THE PROCESS OF COOPETITIVE STRATEGY: A CASE STUDY OF MICROBREWERIES IN PORTO ALEGRE},  volume={19},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR180012},  DOI={10.1590/1678-6971/eRAMR180012},  number={4},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={MONTICELLI, JEFFERSON M. and SILVEIRA, ALEXANDRE B. DA and SILVA, LUCIANA M. DA},  year={2018},  pages={eRAMR180012} }