TY - JOUR T1 - Theoretical Model of Engagement in the Context of Brand Communities JO - BBR. Brazilian Business Review A1 - Freitas, Flávia D'albergaria A1 - Almeida, Victor Manoel Cunha de SN - 1808-2386 UL - 10.15728/bbr.2017.14.1.5 VL - 14 Y1 - 2017 PB - Brasil ER -