@article{freitas_almeida_2017,  title={Theoretical Model of Engagement in the Context of Brand Communities},  volume={14},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2017.14.1.5},  DOI={10.15728/bbr.2017.14.1.5},  number={1},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Freitas, Flávia D'albergaria and Almeida, Victor Manoel Cunha de},  year={2017},  month={Jan},  pages={86–107} }