@article{bonfim_segatto_2024,  title={Markets Gone Hybrid: Institutional Complexity and Work Toward Market Hybridization},  volume={21},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2024240042},  DOI={10.1590/1807-7692bar2024240042},  number={3},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Bonfim, Leandro and Segatto, Andréa Paula},  year={2024},  pages={e240042} }