TY  - JOUR 
T1  - Institutional Theory (IT) and Diffusion of Innovation (DOI): A Theoretical Approach on Artificial Intelligence (AI)
JO  - BAR - Brazilian Administration Review
A1  - Reis, Joel Ferreira
A1  - Pinheiro Junior, Luiz Pereira
SN  - 1807-7692
UL  - 10.1590/1807-7692bar2025250060
VL  - 22 
Y1  - 2025
PB  - Brasil 
ER  -