@article{reis_pinheiro junior_2025,  title={Institutional Theory (IT) and Diffusion of Innovation (DOI): A Theoretical Approach on Artificial Intelligence (AI)},  volume={22},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2025250060},  DOI={10.1590/1807-7692bar2025250060},  number={4},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Reis, Joel Ferreira and Pinheiro Junior, Luiz Pereira},  year={2025},  pages={e250060} }