TY  - JOUR 
T1  - Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region
JO  - BBR. Brazilian Business Review
A1  - Bevilacqua, Rogerio
A1  - Freitas, Verica
A1  - Paula, Veronica Angélica Freitas de
SN  - 1808-2386
UL  - 10.15728/bbr.2020.17.6.5
VL  - 17 
Y1  - 2020
PB  - Brazil 
ER  -