@article{bevilacqua_freitas_paula_2020,  title={Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region},  volume={17},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2020.17.6.5},  DOI={10.15728/bbr.2020.17.6.5},  number={6},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Bevilacqua, Rogerio and Freitas, Verica and Paula, Veronica Angélica Freitas de},  year={2020},  month={Nov},  pages={686–705} }