@article{verschoore_araújo_2020,  title={THE EFFECT OF REWARD STRATEGIES ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS},  volume={21},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR200139},  DOI={10.1590/1678-6971/eRAMR200139},  number={4},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={VERSCHOORE, JORGE R. and ARAÚJO, MARIANA D. M.},  year={2020},  pages={eRAMR200139} }