@article{fracalanzza_campos_suarez_2024,  title={Influence Building in Stigmatized Contexts: Women’s Domestic Work as a Platform for Digital Content},  volume={21},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2024240125},  DOI={10.1590/1807-7692bar2024240125},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Fracalanzza, Flávia Pimenta and Campos, Roberta Dias and Suarez, Maribel Carvalho},  year={2024},  pages={e240125} }