@article{cavusgil_kardes_2012,  title={New insights into brazilian multinationals: perspectives from the field},  volume={52},  ISSN={0034-7590},  url={https://doi.org/10.1590/S0034-75902012000100009},  DOI={10.1590/S0034-75902012000100009},  number={1},  journal={Revista de Administração de Empresas},  publisher={Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo},  author={Cavusgil, S. Tamer and Kardes, Ilke},  year={2012},  month={Jan},  pages={110–111} }