@article{rosa diaz_rondán cataluña_2011,  title={Antecedents of the importance of price in purchase decisions},  volume={51},  ISSN={0034-7590},  url={https://doi.org/10.1590/S0034-75902011000400005},  DOI={10.1590/S0034-75902011000400005},  number={4},  journal={Revista de Administração de Empresas},  publisher={Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo},  author={Rosa Diaz, Isabel Maria and Rondán Cataluña, Francisco Javier},  year={2011},  month={Jul},  pages={370–381} }