TY - JOUR T1 - Diffusion of Innovation in Technological Platforms: The Uber Case JO - BAR - Brazilian Administration Review A1 - Ferreira, Wilquer Silvano de Souza A1 - Vale, Glaucia Maria Vasconcellos A1 - CorrĂȘa, Victor Silva SN - 1807-7692 UL - 10.1590/1807-7692bar2022210101 VL - 19 Y1 - 2022 PB - Brasil ER -