@article{ferreira_vale_corrêa_2022,  title={Diffusion of Innovation in Technological Platforms: The Uber Case},  volume={19},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2022210101},  DOI={10.1590/1807-7692bar2022210101},  number={3},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Ferreira, Wilquer Silvano de Souza and Vale, Glaucia Maria Vasconcellos and Corrêa, Victor Silva},  year={2022},  pages={e210101} }