TY - JOUR T1 - Can AI-Driven Nudging Promote Sustainable Product Adoption on E-Commerce Platforms? JO - Revista de Administração Contemporânea A1 - Panwar, Nikita A1 - Shetty, Dasharathraj K. A1 - Shenoy, Sandeep S. SN - 1415-6555 UL - 10.1590/1982-7849rac2025250105.en VL - 29 Y1 - 2025 PB - Brasil ER -