TY  - JOUR 
T1  - Adoption of Mental Triggers in Consumer Protection Communication Against Greenwashing Practices
JO  - BBR. Brazilian Business Review
A1  - Andreoli, Taís Pasquotto
A1  - Santos, Eduardo Silva dos
SN  - 1808-2386
UL  - 10.15728/bbr.2024.2220.en
VL  - 22 
Y1  - 2025
PB  - Brasil 
ER  -