@article{carvalho_mota_souza_gerhard_2024,  title={Segmentation and Drivers of Beer Consumption in the Brazilian Market},  volume={21},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2022.1385.en},  DOI={10.15728/bbr.2022.1385.en},  number={5},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Carvalho, Sergio W. and Mota, Marcio Oliveira and Souza, Lucas Lopes Ferreira and Gerhard, Felipe},  year={2024},  pages={e20221385} }