@article{lopes_rodrigues_leite_gosling_2023,  title={Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice},  volume={20},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2023.20.3.2.en},  DOI={10.15728/bbr.2023.20.3.2.en},  number={3},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Lopes, Humberto Elias Garcia and Rodrigues, Vívian Cândido and Leite, Ramon Silva and Gosling, Marlusa},  year={2023},  month={May},  pages={260–280} }