@article{moura_souza-leão_2024,  title={Fight for Respect! Exploring Digital Activism among Cosplayers through Consumer Resistance Based on Foucauldian Theory},  volume={21},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2024240120},  DOI={10.1590/1807-7692bar2024240120},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Moura, Bruno Melo and Souza-Leão, André Luiz Maranhão de},  year={2024},  pages={e240120} }