@article{bataglia_2012,  title={Apresentação},  volume={13},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712012000100001},  DOI={10.1590/S1678-69712012000100001},  number={1},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Bataglia, Walter},  year={2012},  month={Jan},  pages={12–13} }