@article{zauner_koller_fink_2012,  title={Sponsoring, brand value and social media},  volume={52},  ISSN={0034-7590},  url={https://doi.org/10.1590/S0034-75902012000600009},  DOI={10.1590/S0034-75902012000600009},  number={6},  journal={Revista de Administração de Empresas},  publisher={Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo},  author={Zauner, Alexander and Koller, Monika and Fink, Matthias},  year={2012},  month={Nov},  pages={681–691} }