TY  - JOUR 
T1  - Moderating Effects of Sales Promotion Types
JO  - BAR - Brazilian Administration Review
A1  - Santini, Fernando de Oliveira
A1  - Sampaio, Cláudio Hoffmann
A1  - Perin, Marcelo Gattermann
A1  - Espartel, Lelis Balestrin
A1  - Ladeira, Wagner Junior
SN  - 1807-7692
UL  - 10.1590/1807-7692bar2015140057
VL  - 12 
Y1  - 2015
PB  - Brasil 
ER  -