@article{santini_sampaio_perin_espartel_ladeira_2015,  title={Moderating Effects of Sales Promotion Types},  volume={12},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2015140057},  DOI={10.1590/1807-7692bar2015140057},  number={2},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Santini, Fernando de Oliveira and Sampaio, Cláudio Hoffmann and Perin, Marcelo Gattermann and Espartel, Lelis Balestrin and Ladeira, Wagner Junior},  year={2015},  month={Apr},  pages={169–189} }