@article{chaves_flach_sallaberry_2021,  title={THE ROLE OF INDIVIDUAL VALUES IN THE BEHAVIOR OF USING DISCOUNT COUPONS},  volume={14},  ISSN={1983-4659},  url={https://doi.org/10.5902/1983465942014},  DOI={10.5902/1983465942014},  number={3},  journal={Revista de Administração da UFSM},  publisher={Universidade Federal de Santa Maria},  author={Chaves, Alice and Flach, Leonardo and Sallaberry, Jonatas Dutra},  year={2021},  month={Jul},  pages={568–591} }