@article{zilber_2003,  title={APRESENTAÇÃO},  volume={4},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-69712003/administracao.v4n2p11-12},  DOI={10.1590/1678-69712003/administracao.v4n2p11-12},  number={2},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={ZILBER, MOISES ARI},  year={2003},  month={Jul},  pages={11–12} }