@article{teh_kayo_kimura_2008,  title={Marcas, patentes e criação de valor},  volume={9},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712008000100005},  DOI={10.1590/S1678-69712008000100005},  number={1},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Teh, Chang Chuan and Kayo, Eduardo Kazuo and Kimura, Herbert},  year={2008},  month={Jan},  pages={86–106} }