TY  - JOUR 
T1  - Social marketing for museums: an introduction to social marketing for the arts and culture sector
JO  - RAUSP Management Journal
A1  - Gonsales, Flavia I.
SN  - 2531-0488
UL  - 10.1108/RAUSP-08-2020-0194
VL  - 56 
Y1  - 2021
PB  - Brasil 
ER  -