TY - JOUR T1 - CRM System: the Role of Dynamic Capabilities in creating Innovation Capability JO - BBR. Brazilian Business Review A1 - Pedron, Cristiane Drebes A1 - Picoto, Winnie Ng A1 - Colaco, Miguel A1 - Araújo, Cintia Cristina SN - 1808-2386 UL - 10.15728/bbr.2018.15.5.6 VL - 15 Y1 - 2018 PB - Brasil ER -