@article{pedron_picoto_colaco_araújo_2018,  title={CRM System: the Role of Dynamic Capabilities in creating Innovation Capability},  volume={15},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2018.15.5.6},  DOI={10.15728/bbr.2018.15.5.6},  number={5},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Pedron, Cristiane Drebes and Picoto, Winnie Ng and Colaco, Miguel and Araújo, Cintia Cristina},  year={2018},  month={Sep},  pages={494–511} }