@article{gadonski_gois_bobsin_rosa_fonseca_2026,  title={McDonaldization and technology: the control and rationalization of contemporary lifestyles},  volume={19},  ISSN={1983-4659},  url={https://doi.org/10.5902/1983465990769},  DOI={10.5902/1983465990769},  journal={Revista de Administração da UFSM},  publisher={Universidade Federal de Santa Maria},  author={Gadonski, Jaderson and Gois, Pedro Henrique de and Bobsin, Debora and Rosa, Ana Claudia da and Fonseca, Ketlen Pinto da Silva},  year={2026},  pages={e8} }