TY  - JOUR 
T1  - Marketing internationalization: influence factors on product customization decision
JO  - RAUSP Management Journal
A1  - Jussani, Ailton Conde
A1  - Vasconcellos, Eduardo Pinheiro Gondim de
A1  - Wright, James Terence Coulter
A1  - Grisi, Celso Cláudio de Hildebrand e
SN  - 2531-0488
UL  - 10.1108/RAUSP-07-2018-0043
VL  - 53 
Y1  - 2018
PB  - Brasil 
ER  -