@article{jussani_vasconcellos_wright_grisi_2018,  title={Marketing internationalization: influence factors on product customization decision},  volume={53},  ISSN={2531-0488},  url={https://doi.org/10.1108/RAUSP-07-2018-0043},  DOI={10.1108/RAUSP-07-2018-0043},  number={4},  journal={RAUSP Management Journal},  publisher={Universidade de São Paulo},  author={Jussani, Ailton Conde and Vasconcellos, Eduardo Pinheiro Gondim de and Wright, James Terence Coulter and Grisi, Celso Cláudio de Hildebrand e},  year={2018},  month={Oct},  pages={555–574} }