TY - JOUR T1 - CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN JO - Revista de Administração de Empresas A1 - ISHAQ, MUHAMMAD ISHTIAQ A1 - HUSSAIN, NAZIA MUNAZER SN - 0034-7590 UL - 10.1590/S0034-759020160608 VL - 56 Y1 - 2016 PB - Brasil ER -