@article{ishaq_hussain_2016,  title={CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN},  volume={56},  ISSN={0034-7590},  url={https://doi.org/10.1590/S0034-759020160608},  DOI={10.1590/S0034-759020160608},  number={6},  journal={Revista de Administração de Empresas},  publisher={Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo},  author={ISHAQ, MUHAMMAD ISHTIAQ and HUSSAIN, NAZIA MUNAZER},  year={2016},  month={Nov},  pages={668–679} }