TY - JOUR T1 - Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements JO - BBR. Brazilian Business Review A1 - Hoffmann, Estela Maria A1 - Souza, Maria José Barbosa de A1 - Morrison, Melanie A1 - Morrison, Todd SN - 1808-2386 UL - 10.15728/bbr.2021.18.4.5 VL - 18 Y1 - 2021 PB - Brasil ER -