@article{hoffmann_souza_morrison_morrison_2021,  title={Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements},  volume={18},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2021.18.4.5},  DOI={10.15728/bbr.2021.18.4.5},  number={4},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Hoffmann, Estela Maria and Souza, Maria José Barbosa de and Morrison, Melanie and Morrison, Todd},  year={2021},  month={Jul},  pages={433–449} }