TY  - JOUR 
T1  - Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions
JO  - BBR. Brazilian Business Review
A1  - Rodrigues, Jonny Mateus
A1  - Montanari, Maria Gabriela
A1  - Azzari, Vitor
SN  - 1808-2386
UL  - 10.15728/bbr.2022.1343.en
VL  - 21 
Y1  - 2024
PB  - Brasil 
ER  -