@article{rodrigues_montanari_azzari_2024,  title={Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions},  volume={21},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2022.1343.en},  DOI={10.15728/bbr.2022.1343.en},  number={5},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Rodrigues, Jonny Mateus and Montanari, Maria Gabriela and Azzari, Vitor},  year={2024},  pages={e20221343} }