@article{azevedo_machado_2026,  title={Digital Transformation and Organizational Ambidexterity: Evidence from a Regional Retail Firm},  volume={23},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2023.1774.en},  DOI={10.15728/bbr.2023.1774.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Azevedo, Isaac Almeida Moraes Oliveira de and Machado, Andre Gustavo Carvalho},  year={2026},  pages={e20231774} }