@article{azevedo_machado_2026, title={Digital Transformation and Organizational Ambidexterity: Evidence from a Regional Retail Firm}, volume={23}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2023.1774.en}, DOI={10.15728/bbr.2023.1774.en}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Azevedo, Isaac Almeida Moraes Oliveira de and Machado, Andre Gustavo Carvalho}, year={2026}, pages={e20231774} }